Consulting

You may have the best product or service, but your success depends on telling your story in the marketplace
in a way that connects with potential customers and gets in front of them at the right time.

Without marketing expertise, it’s easy to find yourself feeling overwhelmed and unsure – going in different directions,
trying a bunch of tactics, and not knowing if you are doing the right things.

I’ll guide you through a process that will help you to feel clear, organized and confident.

The Process

I customize my strategic recommendations to every client based on their goals, business and industry.
The deliverables and scope of the project are dependant on the size and complexity of the business.

marketing-consulting-understanding-and-assesment

Developing an understanding of your business and goals is crucial to developing the right plan. With this knowledge, I conduct a thorough assessment and make recommendations to optimize your current activities and suggest strategies and tactics to help you improve.

marketing-consulting-strategy-and-planning

Together, we clarify the marketing foundations of your business to give you a solid marketing strategy. We create a plan that identifies activities, timelines, and budgets. The plan can cover internal and external communication.

marketing-consulting-implementation-and-management

Then we work together to bring the plan to life. I can provide coaching or help manage the implementation so that you have my expertise to move your key foundational projects forward, while you and your team handle day-to-day operations.

The Result:
A solid foundation and a roadmap for effective marketing

  • Clear marketing strategy and messaging that attracts the right clients and talent.

  • Clear and cohesive branding that tells your story.

  • Reassurance that you're making wise marketing investments.

  • More effective and efficient marketing execution.

  • Projects that get completed with support and accountability.

“With her energetic nature and strong desire to learn, “laser-focused” are the two words that come to mind when best describing Laura. She has had a very positive impact on our business and sales have definitely increased as a result of our efforts.”

— Greg Koppelaar, President, Bay-Lynx Manufacturing Inc.